For any soccer club and its fans, the brand — the name, the colors, the crest — is an integral part of its identity.
Matthew Wolff, one of the world’s foremost sports designers, has been tabbed to create the club’s full brand identity. Wolff has created brands and apparel for major sports brands including Nike, the French National Team, Paris Saint-Germain, LAFC, Minnesota Twins, and Los Angeles Clippers, 100 Thieves, and many others.
“My goal is always to create an identity that’s long lasting and that properly reflects the community,” said Wolff. “The OKC for Soccer project is unique, and I’m looking forward to helping the club create a visual identity for the men’s team that really resonates with people in OKC and beyond.”
Following an extensive community engagement process that included public input, brand research, and a community voting campaign, we are proud to announce that our club will be known as OKC United.
The name reflects the spirit of Oklahoma City and our vision of bringing together supporters, neighborhoods, businesses, and communities through the world’s game. Thank you to everyone who participated in helping shape the identity of our club.
