OKC for Soccer has engaged Matthew Wolff, one of the world’s foremost designers of sports brand identities, to create vibrant new branding, including a crest and colors, for OKC’s professional men’s soccer team.
“As we build a club that reflects the vibrant and ambitious city that OKC is today, we want to work with people and organizations that can help elevate what we’re doing for fans both citywide and around the world,” Jeske said. “Matthew Wolff’s work speaks for itself: It’s iconic, globally respected, and designed to resonate for decades. We are thrilled to have Matthew on board to help create a brand identity that will reflect our club and represent OKC.”
“My goal is always to create an identity that’s long lasting and that properly reflects the community,” said Wolff. “The OKC for Soccer project is unique, and I’m looking forward to helping the club create a visual identity for the men’s team that really resonates with people in OKC and beyond.”
Wolff rose to prominence in the soccer design space during a successful stint with Nike, where he designed more than 400 apparel pieces, including universally celebrated World Cup kit collections for the French and Nigerian national teams. He later designed the first collaboration between iconic club Paris Saint-Germain and Jordan Brand.
Domestically, Wolff has created visual identities for multiple soccer clubs, including LAFC and Chicago Fire in Major League Soccer, NJ/NY Gotham FC, Racing Louisville, and San Diego Wave in the NWSL, and numerous USL clubs. He is a co-founder of Vermont Green FC.
In addition to soccer-related projects, Wolff led a full brand refresh for Major League Baseball’s Minnesota Twins and has created design assets for the NBA’s Los Angeles Clippers, the TGL’s LA Golf Club, and esports brand 100 Thieves, among other prominent sports brands.
To see more of Matthew Wolff’s work, click HERE.
